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Tuesday, 18-Dec-2007 05:12
KLEEMANN Asia Pacific Sdn. Bhd. - KLEEMANN in new joint venture
KLEEMANN Asia Pacific Sdn. Bhd. - KLEEMANN in new joint venture for the Asia Pacific region

KLEEMANN Asia Pacific Sdn. Bhd. - A hub for the Asia Pacific regionA luxury automotive company specializing in the development, design and manufacture of exclusive performance and design solutions for Mercedes-Benz automobiles has established Kleemann Asia Pacific Sdn. Bhd. as joint venture company with a local team in Malaysia as a regional hub for Asia Pacific market.

Kleemann Asia Pacific Sdn.Bhd. Has appointed its Chairman, Datuk Subhi Dziyauddin and Encik Khairul Anuar Abdul Rahman as its Executive Director, said its President Mr. Jess in a press release from KLEEMANN headquarters in Farum, Denmark.

According to Mr. Soren Jess, many companies have registered their intention to be the distributor of KLEEMANN cars in Malaysia. However, they have decided to choose a team with the same brand direction which shares the similar business mantra and philosophy.

The objective of this JV company is to penetrate the Asia Pacific markets through the distribution of products with Malaysia as a hub and residence of Asia Pacific HQ.

With the current Malaysia economic environment and the political stability, KLEEMANN believes Malaysia will be a strong start for the regional hub in the luxury and premium segment.

Malaysian automotive industry will benefit through the transfer of the world-class technology that will give a good platform for the locals in the auto sectors to further enhance their automotive engineering, quality assurance that will elevate the local industry benchmark.

Under the slogan Comfort Power KLEEMANN offers the most efficient engine performance solutions available on the market, and current Mercedes-Benz owners in Malaysia shall benefit from its technology of intensive research and development.

KLEEMANN accessories have around the world become synonymous with professional engineering, unique performance and the highest level of quality. Over the years KLEEMANN has expanded its product range from core engine up-grades to also containing exclusive accessories such as custom-made alloy rims, high performance brakes and sport suspension kits.

KLEEMANN engineers can transform your Mercedes-Benz into your personalized dream car with careful detailing, paying strict attention to your specific requests.

Global sales of the Mercedes Car Group developed very positively in 2006, with a three percent increase of passenger vehicles to the record level of 1,260,600 units (2005: 1,221,000).In 2006, Mercedes-Benz celebrated the most successful year in its history: Worldwide deliveries of vehicles rose seven percent to the record level of 1,148,500 units (2005: 1,078,000). This growth outpaced by far that of the global automotive market in 2006.

The brand with the star was also particularly successful in the Asia-Pacific region, where DaimlerChrysler delivered 126,200 Mercedes-Benz passenger vehicles, an increase of 11 percent from the prior year. Mercedes-Benz sales in Japan also rose 11 percent this year, to 47,800 units, and sales in the growth market of China (including Hong Kong) increased by 33 percent, to 21,100 units (2005: 15,800 units).

KLEEMANN anticipates to capitalize approximately 3% of the current Mercedes-Benz owners to upgrade their vehicles with the KLEEMANN parts,accessories and upgraded performance kits and technology.

The company also plan to execute the aggressive marketing, branding and promotional activities in order to increase 5% sales of KLEEMANN complete cars in Asia Pacific market by end of 2008."We shall announce the details soon", added Mr. Jess


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